“We shan’t save all we should like to, but we shall save a great deal more than if we had never tried.”
Sir Peter Scott (1909-1989), WWF founder
WWF is one of the world’s largest and most respected independent conservation organizations. It is an independent foundation registered under Swiss law. WWF is a global organization acting locally through a network of over 90 offices in over 40 countries around the world. On-the-ground conservation projects managed by these offices are active in more than 100 countries. WWF’s was conceived on the 29th April 1961, and its first office opened on 11th September that same year in the small Swiss town of Morges.
WWF originally stood for “World Wildlife Fund”. However, in 1986, WWF had come to realize that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For Nature”. The United States and Canada, however, retained the old name. The resulting confusion caused by the name change in 1986, together with its translation into more than 15 languages, led the WWF Network in 2001 to agree on using the original acronym as its one, global name – the acronym that it had always been known by since its inception way back in 1961: WWF.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
1. conserving the world’s biological diversity
2. ensuring that the use of renewable natural resources is sustainable
3. promoting the reduction of pollution and wasteful onsumption.
Since 1985, WWF has invested over US$1,300 million in more than 11,000 projects in more than 100 countries.
For a Living Planet is a free book that you can download on the history of WWF and its successes. Starting from its convening in a small town in Switzerland in April 1961 to its 50th anniversary in 2011. Get the free book here: http://assets.panda.org/downloads/wwf_50_years_ddd__lrsm.pdf