The Born Free Foundation is an international wildlife charity working throughout the world to stop individual wild animal suffering and protect threatened species in the wild.
One of the last Born Free campaigns intends to shock and warn to the growing problem of the destruction of wild habitats.
Creativity and awareness are watchwords in the new advertising campaign by the agency WCRS, signing Born Free “Keep wildlife in the Wild”. Any one of us is aware of the amount of people who for lack of resources or alternative are living on the streets. The last Born Free campaign, takes this idea and puts wildlife as homeless in urban settings. The idea is to shock and raise awareness to the fact that there are thousands of animals in these circumstances, animals that have had neither the power of choice, or because someone or all of us contribute to the destruction of their natural habitat.
The Born Free Foundation believes above all that wild animals have the right to live in their natural environment. The destruction of natural environments and habitats due to a number of factors, such as deforestation, wars, climate change, agriculture and population growth that causes the increase of urban centers.
Using the spectacular photography of George Logan and the skills of Steve Hawthorne and Katy Hopkins at advertising company WCRS Limited, these images of wild animals placed within an urban setting aim to provide a shocking reminder that wildlife is losing its habitat at an alarming rate. It should be noted that all services developed and the sets used were donated in order to raise awareness of this problem and help Born Free in this mission.
Learn more about Born Free, visit and support their site: http://www.bornfree.org.uk/