iDiots is a short story by Big Lazy Robot VFX, who mocks, somehow, our obsession with gadgets and apps, through small robots as interesting metaphor for users. Are we all iDiots? Big Lazy Robot VFX says about the video:
“It’s not a secret we love robots here at BLR, so we wanted them to be the heroes in our latest promo clip. Luxury cars with powerful engines to drive through roads under severe speed restrictions, cable TV that allows us to pay to watch all kind of sports, all from our comfortable sofa, and of course, hyper expensive cell phones that do almost everything but making a decent phone call.
Yes, our happiness is based on things we don’t need and governed by entities we don’t control, so what? Sit down and turn on the tv!
The robots were taken from real Japanese robot model kits, and they now hold a privileged position in our freak museum. The bad guy spits real smoke out of its mouth! The environment is made of cardboard houses that were integrated with the help of camera tweaks. It all serves to the purpose of creating a dumb homogeneous atmosphere in which we’re defined by what we’ve got, that is, the same lame things.
Don’t take the message too seriously. This is a promo video we’ve done to laugh at ourselves. We all have an i-diot inside, and it’s so fun!”
I don’t know if it’s really funny but the robots are so cute. The worst fool is that one who laughs from his own disgrace… Enjoy. Or not.