Star Wars Episode VII: BB-8 meets C-3PO & R2-D2 in new TV ad

Source for text: ScreenRant.Com.

In the massive universe that encompasses all things Star Wars, one never really knows what they’ll see. Aside from the films, Star Wars has made its mark on practically every sort of marketing imaginable. So many product tie-ins have been created over the years, that many of us have forgotten how Star Wars products aren’t always cool video games on next-gen consoles or collectible figurines – for example, who among you remembers the C-3PO tape dispenser?

In other words, when it comes to Star Wars, anything is fair game. Recently however, we’ve seen product placement linked with unseen imagery or new characters from the upcoming Star Wars: Episode VII – The Force Awakens. Some adverts like the one for Duracell batteries have even been accused of revealing too much and subsequently agitating some of the film’s more die-hard fanbase.

The most recent entry to The Force Awakens product tie-in is for UK based telecommunications company O2. They’ve just released a new commercial that meshes old with new.

The ad follows iconic droid duo C-3P0 and R2-D2 as they try to find their way in a deserted landscape that may or may not be Jakku. As they bumble along, the viewer learns that they’re late for a meeting – that meeting being with The Force Awakens’ newest droid, BB-8. Their encounter ends just as R2D2 lays the blame for their tardiness on C-3P0 and BB-8 commences what is sure to be a holographic projection of something of apparent great importance.

Star Wars fans in the United Kingdom will be able to see The Force Awakens a full day before its American fanbase does, and O2’s advertising campaign highlights the opportunity for UK fans to win tickets to the film’s London premiere on December 16.  Fans can do so either by entering online or through their priority app.

Of course, the big question here is what exactly is in that projection from BB-8? Perhaps all will be clear once the film is released or perhaps it’s simply an advertising gimmick designed to help build anticipation for the film. Whatever the case, it’s an early treat to see the likes of C-3PO and R2-D2 bickering at one another once again and the interaction with BB-8 bolsters ongoing hopes that The Force Awakens will seamlessly mesh the familiar with the new.

Star Wars: Episode VII – The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.

Source: O2.

Our #StarWars #TheForceAwakens film revealed. UK premiere tickets to win on O2 Priority – https://t.co/XLurPq411qhttps://t.co/9lLSXxEYo1

— O2 (@O2) November 20, 2015

The ephemeral sculptures of sound

Linden Gledhill is a biochemist turned photographer that likes to make paint dance. Using a high speed camera — a 10 megpix Nikon D200, to be exact, and crazy vibrant colors, Gledhill’s portraits are made of water based paints responding from the sound of a speaker.

It’s hard to believe that the formations captured in each frame are not solid sculptures of plastic… instead, the subject is caught in time before falling into rainbow colored puddles…

Gather shapes, colors, sounds, movements and ideas into a single performance was a creative way to create an ephemeral art, but unusual.

The renowned advertising agency Dentsu – one of the largest in the world – in partnership with photographer Linden Gledhill decided to unite all these elements to promote the Canon Pixma printers. The result is a competent brand campaign, with a visual art and very interesting.

See more of the work of Linden Gledhill “Water Figure” clicking here: http://www.bigpicture.in/high-speed-photography-by-linden-gledhill/

See the videos for Bring Colour to Life campaign on Vimeo, courtesy by http://www.mcgarrybowen.co.uk/blog/2010/09/28/sound-sculptures/

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Born Free for the animals right

The Born Free Foundation is an international wildlife charity working throughout the world to stop individual wild animal suffering and protect threatened species in the wild.

One of the last Born Free campaigns intends to shock and warn to the growing problem of the destruction of wild habitats.

Creativity and awareness are watchwords in the new advertising campaign by the agency WCRS, signing Born Free “Keep wildlife in the Wild”. Any one of us is aware of the amount of people who for lack of resources or alternative are living on the streets. The last Born Free campaign, takes this idea and puts wildlife as homeless in urban settings. The idea is to shock and raise awareness to the fact that there are thousands of animals in these circumstances, animals that have had neither the power of choice, or because someone or all of us contribute to the destruction of their natural habitat.

The Born Free Foundation believes above all that wild animals have the right to live in their natural environment. The destruction of natural environments and habitats due to a number of factors, such as deforestation, wars, climate change, agriculture and population growth that causes the increase of urban centers.

Using the spectacular photography of George Logan and the skills of Steve Hawthorne and Katy Hopkins at advertising company WCRS Limited, these images of wild animals placed within an urban setting aim to provide a shocking reminder that wildlife is losing its habitat at an alarming rate. It should be noted that all services developed and the sets used were donated in order to raise awareness of this problem and help Born Free in this mission.

Learn more about Born Free, visit and support their site: http://www.bornfree.org.uk/